Shoppers’ Guide to Online Shopping
Online shopping is a modern way of electronic commerce that enables consumers to order goods or services directly from a seller via a website, usually over the Internet with a particular web browser or even a mobile app, directly to their computer. This allows for the consumer to select and view the items of interest, making it easier for them to make an informed decision. Online shopping has become a popular option because it is cost-effective, usually available at any time of day or night, and offers a great choice of products and services.
Online retailers use three types of ecommerce tools to facilitate online shopping: Web-based storefronts, online shopping carts, and catalogs/price lists. Retailers who have a Web presence make available their products and services through their Web sites and also allow customers to shop using a Web browser. Web-based retailers are able to offer more items because they do not need to rent warehouses and staff. Web-based retailers benefit from lower inventory costs because they do not have to purchase upfront inventory items. They may also offer special discounts on selected items and promotions on items that are bought in bulk or on a regular basis.
On the other hand, brick-and-mortar retailers compete with online stores for consumers’ business. They make storefronts available and provide a range of customer support services to maintain a good impression of their company. They also set up their own online shopping cart systems and keep in touch with their customers by providing tips on selecting the best products and negotiating favorable rates. As for consumers, shopping in a crowded store requires extra effort to locate items and then decide what to buy. Consumers can avoid such inconvenience by shopping online.